Who are We?

Erica Castelo

Erica is a senior executive who developed a big part of her career as a managing director for a multinational company in the event services industry, with strong leadership skills, strategic planning and full P&L responsibility. 

She was responsible for all the functional areas of the business in Brazil and led the expansion to Latin America, doing business in different countries such as Chile, Colombia, Mexico, and Panamá. During her years as a managing director, Erica managed a workforce of more than 100 employees and led a big business turnaround that doubled the net profit for the company. Erica also helped the company to start up the Miami office, hiring and managing the staff and creating a new line of products for the Latam market.

After this experience, Erica was the MD of an executive search firm in Miami, leading several searches for C-level and other senior executives in Latin America for many roles such as finance, sales, marketing, human resources, and information technology.

Earlier in her carrier, Erica worked for many other multinational companies in their marketing and intelligence Departments, being responsible for product development, research, strategic positioning, marketing campaigns and P&L for many well-known brands.

Erica holds a bachelor’s degree in business administration from Fundação Getúlio Vargas (FGV) and a marketing MBA from Escola Superior de Propaganda e Marketing (ESPM). She has also completed an international business/marketing course from the University of Texas (USA) and recently graduated from the Life, Business & Career Coaching Program at CoachU (USA).

Erica is Brazilian and has lived in Miami, FL, with her husband and two daughters since 2013. She contributes as a career advisor for LinkedIn as a way to give back to the community. Erica is passionate about the corporate environment and human behavior, and the executive search field fulfills her career as the best way to combine both passions.

Erica founded LIOZ because she firmly believes executive search services must be disrupted to improve the reality of many businesses and senior professionals, by enabling them to change their organizations. 


Patricia Mafra

Patricia is an ambitious, results-driven, customer-centric executive with over a decade of proven and progressive experience in the private banking and financial services industry. She is a bilingual leader, proficient in both English and Portuguese, and armed with deep knowledge of Latin American laws, regulations, and corporate compliance standards and policies as well as risk and corporate culture management. 

Her track record includes leading high-performing, cross-functional teams in achieving business performance measures and goals within multi-billion-dollar, global organizations. Her expert client skills, business acumen, and communication and networking abilities have led to an in-depth knowledge of the current marketplace as well as banking products, markets, and traditional and non-traditional service providers. 

This innovative thought leader is adept at attracting business with new clients through a deep understanding of their financial needs to deliver high levels of service. Patricia is a proactive go-getter and change agent reputed for development and retention of long-term, profitable client relationships. 

She is dedicated to continually identifying and providing best solutions for clients while maximizing company revenues. 

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